Working with more than 1,500 master artisans and employees, from the heart of Jaipur.
Our export unit, spanning 160,000 sq. ft., is located within the Special Economic Zone in Jaipur, India. This ensures on-time, regulation-friendly import and export operations.
State-of-the-art facilities
3
Master artisans & employees
1,500+
Sq. ft. export unit
160,000
Location
Special Economic Zone, Jaipur
What guides us
Vision, pursuit and ethos.
Our Vision
Continuous, sustainable innovation is our benchmark.
We strive to be part of the wave that embraces and celebrates individuality.
Our Pursuit
To pioneer the craft of exceptional jewellery with innovation and integrity.
We constantly take steps to set new standards of quality while preserving the artistry of fine craftsmanship.
Our Ethos
We uphold the highest ethical standards.
We believe in cultivating trust and transparency while delivering personalised service with exceptional value.
Our heritage
A century of craft, five generations deep.
From Basra pearls for India’s royals to a modern manufacturing house serving the world, each generation has added a new discipline to the family craft.
Hands holding a heap of lustrous pearls
1917: 1917
Mr. Kanhaiya Lal Johari
Our forefather pioneered the pearl trade, bringing Basra’s finest pearls to India’s esteemed royals.
1935: 1935
Mr. Prahlad Das Johari
Expanded into the gemstone trade across Europe and Asia, establishing key partnerships with Germany’s Rosenthal family.
Miniature-style painting of a noblewoman wearing an emerald and pearl pendant
1956: 1956
Mr. Pratap Singh Johari
Entered the family business, diversifying into precious gem manufacturing and gaining recognition as a respected trader across Asia, especially in Rangoon.
1972: 1972
Mr. Subhas Chand Soni
Brought a focus on old-cut diamonds and pioneered traditional Indian jewellery in a growing market, shaping India’s evolving landscape.
The Sagrada Família in Barcelona at sunset
1991: 1991
Mr. Sanjeev Soni
Honed modern jewellery-making in Spain, then revolutionised production in India with cutting-edge innovation.
2018: 2018
The fifth generation
The fifth generation joined the business, driven to elevate its success and operations to new heights.
Three facilities. Eight million pieces a year.
A heritage company providing globally scalable jewellery manufacturing solutions, with sustainable, on-time delivery of timeless ornaments.
Play the Soni International company film (3 minutes 54 seconds, with sound)
Global presence
From India’s soul, to the world.
Our experienced business and creative executives are present across key international markets, serving 200+ clientele across 100+ countries, to create an environment of transparent communication and support, grounded in trust and excellence.
Clientele
200+
Countries
100+
Service executives
50+
JaipurEuropeMiddle EastUnited StatesMap showing Soni International's origin in Jaipur, India, and its key international markets in Europe, the Middle East and the United States.
What we stand for
The pillars that strengthen us.
01
Artful innovation
Being inventive is a tool; art is the signature. We design with intention.
02
Service before self
We grow through responsive collaborations that help evolve ideas together.
03
A legacy of purpose
Each piece reflects the harmony of time-honoured skills and sustainable practices.
An exquisite journey awaits you
Start a conversation.
From one-of-a-kind pieces to large-scale orders, our in-house capabilities allow us to customise everything our client partners envision.
Jaipur
Europe Middle East United States
