Excellence is the norm.
With over a century of heritage, our expertise is woven across
three state-of-the-art facilities and a fully integrated in-house production ecosystem.
Working with more than 1,500 master artisans and employees, our export unit, spanning 160,000 sq. ft., is located within the Special Economic Zone in Jaipur, India. This ensures on-time, regulation-friendly import and export operations.
Our Vision
Continuous, sustainable innovation is our benchmark. We strive to become a part of the wave that celebrates and chooses to embrace and celebrate individuality.
Our Pursuit
We aim to pioneer the craft of exceptional jewellery with innovation and integrity. We constantly take steps to set new standards of quality while preserving the artistry of fine craftsmanship.
Our Ethos
We uphold the highest ethical standards. We believe in cultivating trust and transparency while delivering personalised service with exceptional value.
1972
Mr. Subhas Chand Soni brought a focus on old-cut diamonds and pioneered traditional Indian jewellery in a growing market, shaping India's evolving landscape.
1917
Our forefather, Mr. Kanhaiya Lal Johari, pioneered the pearl trade, bringing Basra’s finest pearls to India’s esteemed royals.
1956
Mr. Pratap Singh Johari entered the family business, diversifying into precious gem manufacturing and gaining recognition as a respected trader across Asia, especially in Rangoon.
1935
Mr. Prahlad Das Johari expanded into the gemstone trade across Europe and Asia, establishing key partnerships with Germany’s Rosenthal family.
2018
The fifth generation joined the business, driven to elevate its success and operations to new heights.
1991
Mr. Sanjeev Soni honed modern jewellery-making in Spain, then revolutionised production in India with cutting-edge innovation.
In every frame, a century of craft.
From India’s soul, to the world.
Our experienced business & creative executives are present across key international markets, serving 200+ clientele across 100+ countries, to create an environment of transparent communication and support, grounded in trust and excellence.